In her slow-motion MMR road accident, Jeni Barnett’s vehicle has activated its PR-based airbags to avoid further damage.

If only all the copies of the comments posted on her blog could have been deleted before they were proclaimed “abusive”, this might even have had a chance of working.

Still, when all the dust has settled, I’m sure this is going to be a text-book example about the Interwebs for PR people.  (At least, the ones who read text books.)

I wonder how they decided that October 15th was the right day for this important activity.

Coming soon, Rubber Glove Appreciation Day and Barf like a Pirate with Norovirus Day.